Following our initial proposal and your feedback, Goodwick has simplified the engagement structure. This revised proposal focuses on what matters most right now: rebuilding Old Compass Financial’s digital presence with a professional website, and making additional support available on an ad hoc basis as needs arise — with no retainer obligation.
This is a straightforward, project-based relationship. You get what you need, when you need it, with no surprises.
A full rebuild of oldcompassfinancial.com on the Squarespace platform — professional, mobile-optimized, and easy for the Old Compass team to maintain independently after handoff.
| Website Architecture | Sitemap, page structure, and content hierarchy designed for credibility and conversion |
| Full Design Build | Clean, modern design system aligned to Old Compass brand colors and identity |
| Copywriting | All page copy written by Goodwick across every page |
| Page Count | Up to 10 pages — Home, About / Our Story, The 5 Cs, Team, Services, Process, Industries, FAQ, Why Us, Contact |
| Mobile Optimization | Fully responsive across desktop, tablet, and mobile |
| CMS Handoff | Squarespace configured for easy independent maintenance post-launch |
| SEO / AEO / GEO Basics | Meta titles, descriptions, and page structure configured for traditional search, AI-powered answer engines (Perplexity, ChatGPT, Google SGE), and generative engine optimization |
| GA4 & Search Console | Google Analytics 4 and Google Search Console connected and configured |
| Domain Transfer | Coordination of domain transfer or DNS setup to new platform |
Invoiced 50% at engagement start, 50% upon delivery. Estimated timeline: 4–6 weeks from kickoff.
Beyond the website project, Goodwick is available for additional work on an as-needed basis. No retainer required — engage for exactly what you need, when you need it.
Hours invoiced monthly on actuals with a brief summary of work completed. Fixed-fee quotes available for larger discrete projects on request.
| Item | Details | Investment |
|---|---|---|
| Website Redesign | Full build on Squarespace, up to 10 pages, copywriting, SEO/AEO/GEO basics, GA4/GSC setup. All logins and permissions transferred to client on delivery. | $3,500 fixed |
| Ad Hoc Services | Brand, content, automation, strategy, operations — as needed | $150 / hr |
| Squarespace Hosting | Billed directly to Old Compass Financial upon project completion | ~$300/yr |
No minimum commitment beyond the website project. Ad hoc work is engaged as needed and invoiced monthly on actuals. Fixed-fee quotes available for larger scopes on request.
- Schedule a brief call to confirm scope and kick off the website project
- Share existing brand assets — logo files, any photography, current templates
- Confirm Squarespace subscription setup (Goodwick will guide this)
- Execute a simple one-page engagement agreement and initiate the build
goodwick.biz
203-788-0322
joel.good@oldcompassfinancial.com
704-490-0231