CASE STUDIES

Discover how Goodwick transforms brands, systems, and growth.


Our case studies show the real strategies, engineering, and creative solutions behind the businesses we partner with. From rebuilding digital foundations to deploying AI agents, automation workflows, content engines, and full-scale brand repositioning, each project demonstrates how Goodwick increases clarity, efficiency, and revenue. Explore how founder-to-founder strategy, modern technology, and smart distribution help companies scale with confidence.

Janco Touring

Services: Strategic Brand & Business Architecture, Digital Systems Engineering, Creative Marketing & Content Systems, Smart Distribution™

Industry: Entertainment Logistics

Janco is a 50-year-old entertainment logistics company specializing in trucking and tour support for major productions. Goodwick partnered with their leadership team to modernize the brand, rebuild digital foundations, and reposition Janco for the next era of growth. Our work included strategic brand and business architecture, a full digital ecosystem rebuild, analytics optimization, AEO-driven website updates, storytelling and content development, and the creation of operational systems that support recruiting, sales, and long-term business visibility.

Through strategic design, engineered systems, and authentic brand storytelling, Goodwick helped transform Janco from a legacy trucking company into a modern entertainment logistics brand with stronger digital presence, clearer positioning, and a scalable foundation for continued growth.

Challenges

  • Outdated branding and unclear market positioning

  • No digital strategy or analytics visibility

  • Limited content telling the company’s 50-year story

  • Lack of operational systems for driver ratings, recruiting, and communication

  • Minimal differentiation in a crowded logistics market

Solutions

  • Rebuilt Janco as a modern entertainment logistics brand

  • Created a visual identity system rooted in heritage & modern touring culture

  • Implemented GA4, analytics dashboards, metadata updates, and structured data

  • Developed the custom Driver Rating App (VRM) to improve operations

  • Built a library of story-driven content for digital platforms

  • Produced marketing and deck assets for sales and partnerships

Impact

  • Stronger inbound reputation

  • Clearer differentiation in the entertainment logistics space

  • Improved analytics visibility and operational systems

  • Better recruitment processes

  • Increased engagement on LinkedIn and website interactions

  • Elevated visual identity and storytelling across all touchpoints

A website homepage for JANCO trucking company featuring a red semi-truck driving along a coastal highway at sunset, with the company logo and a call-to-action button to request a quote. 
Updated Website - SEO/AEO, Call to Actions, Analytics, Custom Quote Forms, Integrated Inbound Lead System
Janco's logo with text celebrating 50 years, 1975-2025, and a background image of a snowy landscape. 
Custom App - Vendor Relationship Manager (For Contract Drivers and Partners)
A festive holiday poster featuring a red truck with Santa Claus driving, set against a red background with holiday lights at the top. The text highlights the company's history since 1975, with slogans about reliability, relationships, and reputation, along with the company's logo and contact information. 
Creative Marketing and Messaging for Professional Network Distribution

Walters for IOP

Services: Strategic Brand & Business Architecture, Digital Systems Engineering, Creative Marketing & Content Systems, Smart Distribution™

Industry: Political Campaign

When Colonel Jon Regan Walters stepped forward to run for Mayor of Isle of Palms, he needed more than a campaign, he needed a credible digital ecosystem that reflected his decades of service, integrity, and community leadership. With no existing brand or infrastructure in place, Goodwick built the entire Walters for IOP campaign identity and communication system from scratch, transforming a blank slate into a fully functioning political campaign machine.

Goodwick developed the full brand identity, messaging framework, website, social systems, print assets, and campaign collateral all anchored by Jon Regan’s core values: Honor. Integrity. Ethics. We also engineered a custom Campaign Management App to streamline coordination, content distribution, and internal communication. Every component was built with AEO/SEO-forward structure, ensuring the Walters campaign appeared immediately in organic search results for residents looking for candidate information.

From shaping the brand narrative to deploying ongoing digital communications, Goodwick delivered a modern, data-driven campaign ecosystem designed for clarity, trust, and community engagement that positioned Jon Regan Walters as a leader in both message and digital presence across the entire island community.

A political campaign website for Jon Regan Walters, candidate for mayor of Isle of Palms, featuring a portrait of him smiling outdoors next to a house, with a blue background and campaign slogans.

Challenges

  • No existing brand, visuals, messaging, or campaign identity

  • No website, social presence, or centralized communication channels

  • Need to build a clear, trustworthy brand grounded in military service and community impact

  • Tight timeline to create a launch-ready brand and digital presence

  • Complex audience with varying interests requiring precise and honest messaging

  • Zero systems in place for content distribution, analytics, or community communication

  • Requirement for tools simple enough for the campaign team to manage independently

Solutions

  • Built a complete campaign brand identity from scratch, including logo, color system, typography, and visual direction

  • Developed a political messaging framework and values-driven narrative centered on Honor. Integrity. Ethics.

  • Designed and launched a mayoral campaign website optimized for AEO/SEO to rank for local election and candidate search queries

  • Created a multi-channel digital campaign ecosystem including social profiles, email templates, content workflows, and publishing systems

  • Engineered a custom Campaign Management App to centralize communication, asset management, and internal coordination

  • Installed GA4 analytics and behavioral tracking to measure resident engagement and optimize campaign communication

Impact

  • Full brand and digital ecosystem built from zero in a compressed timeline

  • Immediate credibility and professional campaign presence

  • Strong organic search visibility for candidate-related queries and campaign information

  • Increased site engagement and content discovery through AEO-first page structure

  • Social channels established with consistent, shareable branding

  • Supportive operational systems that enabled the Walters team to communicate effectively

  • Campaign tools that scaled with growth: website, app, social, print, email

Two smartphones displaying a voter map app and a voter profile with address and contact details. 
Custom-built Goodwick Campaign Management App designed to streamline internal communication, organize digital assets, and support real-time content distribution across the campaign team.
Campaign poster for Jon Regan Walters running for IOP Mayor, featuring a soldier in desert camouflage gear holding a rifle, standing outdoors with palm trees in the background. 
One of the magazine print ads developed by Goodwick to reach residents who engage primarily through local print media. This strategy strengthened brand recognition and helped expand offline visibility.

Widgeon Waterfowl

Services: Strategic Brand & Business Architecture, Creative Marketing, Revenue & Growth Strategy, Relationship Marketing, Digital Foundations

Industry: Outdoor Sporting & Adventure

Widgeon Waterfowl is a Saskatchewan-based premium hunting outfitter built around the partnership between guide Luke and his world-class retriever, Widgeon. Before Goodwick, the operation relied on word of mouth, had minimal digital presence, and lacked a defined brand foundation, audience clarity, or structured marketing system to grow beyond seasonal demand.

Goodwick helped transform Widgeon into a modern outfitting brand by developing clear positioning, a compelling narrative, audience segmentation, and a full content and marketing system. We introduced analog and digital outbound strategies, enhanced website clarity and SEO/AEO structure, and expanded revenue models such as corporate retreat programs. We continue to support Widgeon with ongoing advisory, content direction, and strategic growth planning to strengthen the brand season after season.

ChatGPT AEO Search Results

Challenges

  • Strong story and product but no structured brand foundation

  • Limited digital presence and low discoverability in search

  • No defined ICPs, segments, or messaging frameworks

  • Reliance on word-of-mouth with no outbound or referral system

  • Website lacked clarity, content depth, and AEO/SEO structure

  • No storytelling system to capture the culture, hunts, food, dog work, or guest experience

  • Revenue limited to standard hunt bookings, with no scalable premium offerings

  • Minimal marketing assets and inconsistent content output

Solutions

  • Developed full brand & business architecture, including positioning, narrative, and audience segmentation

  • Created the Widgeon brand story to anchor all messaging and future content

  • Built outbound strategy frameworks, including referral cards and outfitter alliances

  • Structured analog guerrilla marketing tactics designed for high-value hunters

  • Designed and implemented content systems for photo, video, storytelling, and social use

  • Enhanced website copy, UX flow, and SEO/AEO foundations

  • Crafted corporate retreat and team-building program frameworks to expand revenue

  • Provided ongoing advisory, growth planning, and marketing insights for long-term evolution

Impact

  • A premium, differentiated brand that stands out within the outfitting and outdoor recreation markets

  • A clear, repeatable marketing and content system that drives awareness and engagement

  • Improved digital presence with stronger search compatibility and clearer messaging

  • Expanded revenue opportunities beyond standard hunts, including structured corporate retreat models

  • Stronger client relationships through curated analog experiences and strategic communication

  • A cohesive narrative that elevates Luke, Widgeon, the land, the hunts, and the hospitality

  • Ongoing strategic direction that positions the business for year-over-year growth

Webpage showing a hunting outfitter in Saskatchewan, with a large group of hunters posing outdoors with a hunt of ducks and geese, and a mobile view of the same webpage with similar content and image. 
Updated Website - SEO/AEO, Call to Actions, Executive Retreat Program Development
Flyer for Widgeon Waterfowl, promoting exclusive waterfowl retreats and a memorable client experience in Saskatchewan, featuring photos of hunters with a large collection of game, and a dog near the water. 
Cold Email Invitation Focused to Targeted Audiences/Industries