CASE STUDIES

Discover how Goodwick transforms brands, systems, and growth.


Our case studies show the real strategies, engineering, and creative solutions behind the businesses we partner with. From rebuilding digital foundations to deploying AI agents, automation workflows, content engines, and full-scale brand repositioning, each project demonstrates how Goodwick increases clarity, efficiency, and revenue. Explore how founder-to-founder strategy, modern technology, and smart distribution help companies scale with confidence.

Janco Touring

Services: Strategic Brand & Business Architecture, Digital Systems Engineering, Creative Marketing & Content Systems, Smart Distribution™

Industry: Entertainment Logistics

Janco is a 50-year-old entertainment logistics company specializing in trucking and tour support for major productions. Goodwick partnered with their leadership team to modernize the brand, rebuild digital foundations, and reposition Janco for the next era of growth. Our work included strategic brand and business architecture, a full digital ecosystem rebuild, analytics optimization, AEO-driven website updates, storytelling and content development, and the creation of operational systems that support recruiting, sales, and long-term business visibility.

Through strategic design, engineered systems, and authentic brand storytelling, Goodwick helped transform Janco from a legacy trucking company into a modern entertainment logistics brand with stronger digital presence, clearer positioning, and a scalable foundation for continued growth.

Challenges

  • Outdated branding and unclear market positioning

  • No digital strategy or analytics visibility

  • Limited content telling the company’s 50-year story

  • Lack of operational systems for driver ratings, recruiting, and communication

  • Minimal differentiation in a crowded logistics market

Solutions

  • Rebuilt Janco as a modern entertainment logistics brand

  • Created a visual identity system rooted in heritage & modern touring culture

  • Implemented GA4, analytics dashboards, metadata updates, and structured data

  • Developed the custom Driver Rating App (VRM) to improve operations

  • Built a library of story-driven content for digital platforms

  • Produced marketing and deck assets for sales and partnerships

Impact

  • Stronger inbound reputation

  • Clearer differentiation in the entertainment logistics space

  • Improved analytics visibility and operational systems

  • Better recruitment processes

  • Increased engagement on LinkedIn and website interactions

  • Elevated visual identity and storytelling across all touchpoints

Updated Website - SEO/AEO, Call to Actions, Analytics, Custom Quote Forms, Integrated Inbound Lead System
Custom App - Vendor Relationship Manager (For Contract Drivers and Partners)
Creative Marketing and Messaging for Professional Network Distribution

Walters for IOP

Services: Strategic Brand & Business Architecture, Digital Systems Engineering, Creative Marketing & Content Systems, Smart Distribution™

Industry: Political Campaign

When Colonel Jon Regan Walters stepped forward to run for Mayor of Isle of Palms, he needed more than a campaign, he needed a credible digital ecosystem that reflected his decades of service, integrity, and community leadership. With no existing brand or infrastructure in place, Goodwick built the entire Walters for IOP campaign identity and communication system from scratch, transforming a blank slate into a fully functioning political campaign machine.

Goodwick developed the full brand identity, messaging framework, website, social systems, print assets, and campaign collateral all anchored by Jon Regan’s core values: Honor. Integrity. Ethics. We also engineered a custom Campaign Management App to streamline coordination, content distribution, and internal communication. Every component was built with AEO/SEO-forward structure, ensuring the Walters campaign appeared immediately in organic search results for residents looking for candidate information.

From shaping the brand narrative to deploying ongoing digital communications, Goodwick delivered a modern, data-driven campaign ecosystem designed for clarity, trust, and community engagement that positioned Jon Regan Walters as a leader in both message and digital presence across the entire island community.

Challenges

  • No existing brand, visuals, messaging, or campaign identity

  • No website, social presence, or centralized communication channels

  • Need to build a clear, trustworthy brand grounded in military service and community impact

  • Tight timeline to create a launch-ready brand and digital presence

  • Complex audience with varying interests requiring precise and honest messaging

  • Zero systems in place for content distribution, analytics, or community communication

  • Requirement for tools simple enough for the campaign team to manage independently

Solutions

  • Built a complete campaign brand identity from scratch, including logo, color system, typography, and visual direction

  • Developed a political messaging framework and values-driven narrative centered on Honor. Integrity. Ethics.

  • Designed and launched a mayoral campaign website optimized for AEO/SEO to rank for local election and candidate search queries

  • Created a multi-channel digital campaign ecosystem including social profiles, email templates, content workflows, and publishing systems

  • Engineered a custom Campaign Management App to centralize communication, asset management, and internal coordination

  • Installed GA4 analytics and behavioral tracking to measure resident engagement and optimize campaign communication

Impact

  • Full brand and digital ecosystem built from zero in a compressed timeline

  • Immediate credibility and professional campaign presence

  • Strong organic search visibility for candidate-related queries and campaign information

  • Increased site engagement and content discovery through AEO-first page structure

  • Social channels established with consistent, shareable branding

  • Supportive operational systems that enabled the Walters team to communicate effectively

  • Campaign tools that scaled with growth: website, app, social, print, email

Custom-built Goodwick Campaign Management App designed to streamline internal communication, organize digital assets, and support real-time content distribution across the campaign team.
One of the magazine print ads developed by Goodwick to reach residents who engage primarily through local print media. This strategy strengthened brand recognition and helped expand offline visibility.