About Goodwick
Goodwick is a second-generation strategy and marketing consultancy built on creativity, curiosity, and real-world experience. Rooted in a family legacy of entrepreneurship and authentic relationships, we help businesses plan, innovate, and execute for sustainable growth.
From brand development to technology integration, our team blends strategic thinking, creative storytelling, and system engineering to uncover opportunities, solve problems, and build momentum. We believe that creativity fuels vision, authenticity builds it, and curiosity and collaboration make it last.
Strategic Brand & Business Architecture
Every successful business starts with a blueprint. We help founders and organizations define their brand, position, and path to growth. Through structured discovery and market insight, we turn creative vision into strategic action.
Digital Systems Engineering & Optimization
We design and optimize the digital infrastructure that powers your business.
From websites and analytics to automation and app development, we connect technology, creativity, and strategy to work in harmony.
Marketing Communications & Content Strategy
Great systems deserve great storytelling. We craft content and campaigns that connect emotionally while reinforcing your strategic goals. From social storytelling to video production and PR, we make your message resonate and perform.Note from Jesse
“We come from the workshop, not the whiteboard.”
“I grew up watching creativity and hard work turn small ideas into real businesses; not from theory, but from the grind of building, solving, and connecting with people. That foundation shaped how I lead Goodwick today: blending creative grit with strategic systems to help founders and teams grow with clarity and confidence.
At Goodwick, we take a hands-on, founder-to-founder approach. We don’t just build plans, we engineer momentum. Whether it’s refining a brand, integrating smarter technology, or uncovering hidden opportunities, our goal is simple: to help good businesses become great through curiosity, creativity, and collaboration.”
Jesse Goodwick - Engineer. Creator. Strategist.
Real Talk Rough Cuts is Jesse Goodwick’s unfiltered look into the lessons, failures, and breakthroughs that shaped his journey as a founder, engineer, and creative strategist. These short videos share real-world insights on building systems, solving problems, and navigating growth, giving leaders and business owners practical knowledge they can apply today.
What does Goodwick do?
Goodwick is a business engineering and strategy consultancy that helps companies grow by improving their systems, strengthening their brand, and solving operational challenges. We combine engineering principles, creative strategy, and technology integration to build solutions that are practical, scalable, and aligned with real business goals.
How can Goodwick help my business grow?
We analyze how your business works, identify bottlenecks and opportunities, and engineer systems, processes, and strategies that create measurable improvements. Most clients experience better clarity, stronger operations, and consistent growth.
What kinds of problems does Goodwick solve?
We solve challenges such as unclear strategy, inconsistent marketing results, inefficient workflows, outdated technology, brand confusion, low customer engagement, poor communication systems, and difficulty scaling.
Who is Goodwick for?
We work with founders, business owners, executive teams, and high performance operators who want a hands on strategic partner. Whether you are scaling a startup or modernizing an existing business, Goodwick supports your growth.
What is Business Engineering?
Business Engineering is our structured approach to building clarity, designing systems, and solving operational challenges. We engineer solutions using a blend of creative strategy, technical insight, and real world experience.
What can I expect when working with Goodwick?
Our engagements move through discovery, analysis, system design, implementation, and optimization. You receive practical solutions, direct collaboration, an
Does Goodwick help with marketing?
Yes. We build brand systems, refine messaging, create content strategies, and produce media that connect with your audience. Our approach combines creativity with strategy for effective communication.
Can Goodwick improve my operations or workflows?
Yes. We specialize in operations engineering, workflow optimization, process automation, and technology integration that improves efficiency and reduces friction.
What industries does Goodwick work with?
We have supported companies in logistics, retail, e commerce, professional services, hunting and outdoor recreation, nonprofits, hospitality, construction, pet and veterinary services, and emerging technology.
What makes Goodwick different?
We work as collaborative partners instead of traditional consultants. We bring hands on experience, real world problem solving, and creative engineering to every project.
How do I know if my business is ready for Goodwick?
If your business feels stuck, unclear, inefficient, or ready for the next stage of growth, a partnership with Goodwick will help create direction and momentum.
Do you offer ongoing support or project based work?
Both. Many clients begin with a structured project and then continue with ongoing advisory or optimization support.
How does Goodwick use AI and automation?
We identify areas where AI, automation, and data systems can improve efficiency and performance. We implement tools, workflows, and training that support your team without overwhelming them.
How do I get started?
Start with a conversation. We will discuss your goals and challenges and determine the best path forward.
What systems can Goodwick build or improve?
Websites, apps, automations, dashboards, workflows, data systems, and integrations.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, Goodwick can help.